The Tequila Society

Deep character and inciting flavors, with notes of dried fruits and dark spices…No, we’re not talking wine at BelAir Cantina – it is high time Tequila makes its way into the liquor-of-choice spotlight. BelAir Cantina proudly announces the Tequila Society, an exploration in the exotic world of the popular, yet highly misunderstood Mexican libation.

The Tequila Society provides members opportunities to explore the diverse offerings and characters of tequila through BelAir Cantina’s very own brand of Herradura Double Barrel Reposado tequila, exclusive tequila events, tastings and classes offered year round.

Membership Description

Membership within the Tequila Society is purchased in 6-month increments and includes:

• A bottle of the BelAir Cantina Herradura Double Barrel Reposado Tequila* (retail value at $150)
• An invitation to the Barrel Society Launch Party on September 29, 2011 with 3 extra tickets for your honored guests to share in cracking open your personal bottle of BelAir Cantina Tequila while enjoying the sounds of a live band and the tasty delights of the BelAir Cantina ($75 value)
• A distinguishing picture of you with your bottle and name on the wall of the BelAir Cantina
• A BelAir Cantina Bull key chain with your bottle number that grants you access to:
• One free tequila class at The Tequila School** ($25 value)
• ½ off all Tequila Flights available at BelAir Cantina at any time ($100 value)
• $2 select tacos during every lunch visit at BelAir Cantina ($150 value)
• Exclusive notification of all tequila programming and events held at BelAir Cantina
• A custom Tequila Society T-shirt ($10 value) Total Value of Membership: $500  Total Cost of Membership: $150

*There is a limited quantity of BelAir Cantina’s branded Herradura Double Barrel Reposado tequila and thus the membership program will be subject to the availability of the bottles. All bottles will be housed at the BelAir Cantina and made available for guests when they arrive at the restaurant.

**If you are not able to attend the initial tequila class, you will have access to one of the monthly tequila classes held in the future during your 6-month membership.

Registration

Sound too good to be true? Well it can all be yours – sign up today and reserve your membership within the Barrel Society!

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About The Tequila

The BelAir Cantina Herradura Double Barrel Reposado Tequila is made in the town of Amatitán, Jalisco, in the heart of Mexico’s tequila region. Resposado means rested in Spanish, meaning the select BelAir Catina tequila has been aged twice before bottling. This process allows the depth of the flavors within the tequila to strengthen and develop a striking smoothness.

The precise blend of the tequila was selected by the BelAir Cantina owners. Travelling to the depths of Mexico, crossing hundreds of miles of harsh desert sands on the backs of mules, with only a single canteen of water, the BelAir crew survived on cactus flowers and sun-fried lizards all in the name of tequila!

Upon arriving at Casa Herradura, where the tequila is distilled, they were able to open three separate barrels of the 11-month old reposado tequila. Each barrel had its own distinctions and after copious amounts of sampling and re-sampling, the team chose the barrel that offered a golden color with great hints of vanilla and other spices. Once selected, Casa Herradura sealed the barrel for one final month of aging.

Every ounce of Herradura tequila starts with the Blue Weber agave plant that is a descendant of the original agave planted in 1870 on the hacienda. The Casa Herradura distillery rests its Double Barrel Resposado for at least 9 months longer than the category standards in toasted oak barrels, a process that distinguishes this tequila in color, flavor and palatal depth.